If you're running a website or online business and don't understand your traffic, you're flying blind. In the digital world, data is power—and Google Analytics is your key to unlocking it.

This practical, beginner-friendly Google Analytics Mastery Course will teach you step-by-step how to set up, navigate, and make sense of Google Analytics 4 (GA4)—the latest and most powerful version of Google Analytics.

You’ll learn not just how to install GA4, but also how to use it to track website visitors, understand where your traffic comes from, measure user behavior, and make smarter marketing decisions that drive real results.

This course is designed for entrepreneurs, marketers, small business owners, website owners, and beginners who want to take control of their website data without needing a technical background.

By the end of this course, you'll know exactly how your website is performing and where to focus your marketing efforts for maximum growth.

• Set up your Google Analytics 4 account properly
• Install tracking codes on websites (including WordPress)
• Navigate the GA4 dashboard with confidence
• Track website visitors, traffic sources, and user behavior
• Measure key website metrics (bounce rate, session time, conversions)
• Set up Events and Conversion Tracking
• Understand and analyze Reports & Real-Time Data
• Avoid common tracking mistakes that damage data accuracy
• Use data to make informed marketing and business decisions
• ONUS: Quick introduction to Google Tag Manager for advanced tracking