Learn How to Maximize your Revenue and Optimize your Google spending. Unlock the world of Google with SEM best practices & hacks that Google won’t tell you! Grow your business with 4X with dashboard training, remarketing tactics & using Google AdWords native elements to optimize campaigns.
You will be able to optimize your ads for increased conversions and engagement while decreasing costs and PPC/CPM/CPL/CPA. You will be able to create and make use of EVERY type of SMM ad and social media platforms online marketing strategy we use for our clients! You will be able to grow your page likes, account following, and post engagement. You will be able to find new customers that will drive your brand and INCOME to new heights... ALL via social marketing!
Search Engine Advertising
Social Media Advertising
Step-by-step process of setting up your first ad.
Create and run Search Engine marketing campaigns on Google AdWords.
Create and run Facebook ads campaigns on Facebook.
Optimize campaigns to get the best possible results.
Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.
Hacks for small, medium & large scale businesses to maximize ROI.
Fundamentals of PPC
What is PPC?
Main Platforms of PPC
Ad Account Structure
Ad Copy & Creative Guidelines
Ad Budget & Bidding
Remarketing & Conversion Tracking
Fundamentals of Facebook Ads
What are Facebook Ads?
Understanding Facebook Ad Algorithm
Setup Facebook Ads Manager Account
Ads account and billing setup
Understanding Facebook Campaign Types
Solution for getting banned
Analyzing what other people are targeting
How Do Facebook Ads Work - The Auction?
Ad Creatives / Copywriting
Budget & Schedule
Audience Targeting - Location Age & Gender
Detailed Targeting - Demographics
Detailed Targeting - Interest
Detailed Targeting - Behaviours and Connections
Placements + Optimization and Delivery
Event setup ios 14 - 2021 method
How to use CBO and ABO?
How to scale Ads?
Analyzing and Optimizing
Ab testing concepts
Facebook Ads Final checklist
Introduction to Instagram Ads
Power Of Instagram Ads
Types Of Instagram Ads
Top 5 Instagram Ads Keys
Insights and Tracking
Instagram Ads Walkthrough
Facebook Remarketing Ads
Facebook Pixel Introduction
Facebook Pixel Events & Custom Conversions Setup
Custom Audiences - Website Visitors
Custom Audiences - Customer/ Email List
Custom Audiences - Facebook Page
Custom Audiences - Lookalike Audiences
Setup Remarketing Ads Campaign
Facebook Business Manager
Introduction to Facebook Business Manager
Business Manager Verification Process
Difference Between Ads Manager and Business Manager
Adding page to Facebook Business Manager
Creating an Ads Account in Facebook Business Manager
Page permissions and details
Client Ad account & Page Access
Fundamentals of Google Ads
What is Google Ads?
Difference between Google Ads and Ads Express
How do Google Ads and Auctions work?
What are Ad Rank and its formula?
How Google Calculates Quality Score?
Difference between Max CPC and Actual CPC.
Difference between PPC and CPC and SEM?
How Google Ads is Structured?
Accounts Campaigns & Ad Groups
Importance of single keyword ad group (SKAG)
What are Search Keywords?
Keyword Match Types
Different types of campaigns in Google Ads.
Understanding Campaign Goals and Objectives
Advanced Bidding Strategies (Target CPA - Enhanced CPC - ROAS).
Campaign Setup Basics
Analysing Search Terms
Ad Preview & Diagnosis
Best Practices Of Writing Ads
Effect Of Relevant Keywords On CPC
Dynamic Keyword Insertion
Learn the basics of Google Display Ads
Goals for Display Marketing
Types of display networks
Where customers see your ads
Set up a Display Network Campaign
Choose the most beneficial ad formats
Build effective creatives for your goals
Reach customers by targeting
Determine a good bidding strategy
How to lower CPC?
Drive results with the Display Network
Optimize your Display Campaign
Adjust targeting to reach more people
Track conversions to improve performance
Avoid Editorial errors & trademark disapprovals
YouTube Video Adverting
Learn the basics of Google Video Ads
Developing content on YouTube
Understand your Audience
Find the right video solutions & metrics
The value of video advertising
Where customers see your video?
Make effective TrueView ad creative
Target with the Display Network
Build your video campaign in Adwords
Optimize your video campaign for success
Keep track of video campaign performance
Avoid editorial errors and trademark disapprovals
Universal App Adverting
Understanding Universal App Ads
Upload your First app to PlayStore/IOS
Creating your First Mobile App Ad
Bid Strategy( Cost per Install)
Find Best Placement for ads
Tips & tricks for More Installation
Google Merchant Center
What is Google Merchant Center?
Requirements to have a Google Merchant Center Account?
Setup a Google Merchant Account
Integrates Google Shopping - AdWords - Analytics & GMB
Set up free product listings
Verify and claim your store's website
eCommerce Product Listing
Merchant Center guidelines
Find new customers with Google Shopping
Create a Merchant Center account
Capture your product data
Simplify with automatic item updates
Use Feed Rules to optimize product data
Submit product data without errors
Create a Shopping campaign
Align your bid strategy to Shopping goals
Reach users with Showcase Shopping ads
Ensure your Shopping ads are compliant
Optimize your Shopping campaign
Reach users with Showcase Shopping ads
Measure Shopping campaign performance
Conversion Tracking & Remarketing
Setup Tracking Code
Create Custome Audience
Google Tag Manager
Remarketing with the Search Network
Remarketing with the Display Network
Tailor ads with Dynamic Remarketing
Remarketing with the YouTube
Google Ads Certification
AdWords Fundamentals Certification
Search Advertising Certification
Display Advertising Certification
Mobile Advertising Certification
Video Advertising Certification
Shopping Advertising Certification
Fundamentals of Microsoft Advertising
Setup Ads Manager Account
Microsoft Advertising Campaign Goals
How to Get Targeted Traffic with Keywords?
A Unique Keyword Tactic
What is Conversion Tracking?
How to Boost Conversions with Remarketing Lists?
How to Create Captivating Ads?
Ad Group Name & Keyword Match Types
Make A List of keywords & Change the Match Type
Create Ad - Title - Description & Link
Create Sitelink Extension
Create Action Extension
Create Callout Extension
Ad Group Bid & 3 Types of Bid Strategy
Campaign Targets & Advance Campaign Setting
Choosing the right LinkedIn campaign objective
LinkedIn Pre-filled forms!
LinkedIn Audience Network
LinkedIn email scraping
LinkedIn matched audiences
LinkedIn account assets - lead gen forms
LinkedIn website demographics
LinkedIn campaign demographics
LinkedIn campaign performance
LinkedIn Awareness & Education Campaigns
LinkedIn Video Ad
Video Tips for Lead Generation
LinkedIn Message Ad Example
LinkedIn Conversation Ads
LinkedIn WARNING about message ad KPIs!
LinkedIn Text Ad
LinkedIn Text Ads - UTM Tracking and Insights Tag
LinkedIn Image ads
LinkedIn Carousel ads
Spying on Competitors' Ads
Introduction to Twitter Advertising
What We're Going To Cover In This Section
5 Reasons Why You Should Use Twitter Ads
Twitter Ad Structure
How To Set Up Your Twitter Advertising Account
Twitter Campaign Objectives
Setting Up A Twitter Ad Campaign To Drive Website Traffic
Ad Group Details & Bid Types
Audience Demographics - Gender
Age & Location
Ad Group - Devices
Twitter Ad Creative
Reviewing Your Campaign Data
Setting Up A Twitter Ad Campaign To Get More Followers
How To Set Up Twitter Conversion Tracking
Twitter Custom Audiences - Lists
Twitter Custom Audiences - Website Activity
End Of Section - Actionable Challenges
Twitter Ads - Word Track
Introduction to Quora ADS
Quora Pixel Setup
Setup Quora Ads manager
How to Create a Campaign?
Best Practices - Campaign Level
How to Create Assets?
Best Practices - Asset Level
How to Create Ads?
Best Practices - Ads Level
Quora AD Creation
Importance of Audience Creation
How to Create Audience?
Introduction of Quora Pixel
Basic Pixel Setup
Event Pixel Setup
Quora ADS Best Practices
How to Automate Reports?